I started working as a freelancer for Tencent, one of the biggest Internet companies in China, from 2017 to 2020. My main job was to write articles related to the latest domestic and global social media trends and news consumption. Over the three years, I wrote over 300,000 Chinese characters and received a total readership of over 2.5 million, with many articles reposted by influential media outlets nationwide.

Here are some of the article links (in Chinese):

Global Media Trends Observation

[1] Overview of Topic-Based Products: How News Platforms Are Beginning to Implement Shallow Social Interactions and What Ideas Can Be Learned
《话题类产品全景观察:资讯端开始做浅层社交,哪些产品小心思可以借鉴?》

[2] Analyzing How Global Media Platforms Engage Readers to Contribute Content: Reddit’s Myth of 250 Million Monthly Active Users
《外媒如何让读者为内容造血？最强案例解析Reddit的2.5亿月活神话》

[3] Invasion of ‘Cult’ Videos Targeting Children: Platforms Deploying Tactics to Safeguard Young Minds
《儿童“邪典”视频大举入侵：为守护童心，平台和产品祭出这些围剿战术》

[4] From Voice to Vision: Chronicling the Persistent Struggles of the Media Terminal Revolution
《从语音到视觉：一场屡败屡战的媒体终端革命史》

[5] How People Interacted on Social Media in 2019: Tracking the Trends
《2019年人们如何在社交媒体上互动？这份报告追踪了趋势》

[6] New Skills in Action by Top Global Media: How to Build Social Influence
《国外顶级媒体运营的新本事：如何做社交影响力》

[7] Guide to Reading News in the Modern Age: Is the Illusion of Happiness Yours, or the Illusion of Fallacy?
《现代人读新闻指南：快乐的幻觉也是你，谬误的错觉还是你》

[8] Reuters Landmark Study: How News Production and Consumption Foster, Intensify, or Diminish Opinion Polarization
《路透重磅研究 | 新闻生产和消费如何催生/加强/消解意见极化》

[9] A Glimpse into the Gender Landscape of the Overseas News Industry: Slow Progress, Persistent Imbalance
《海外新闻业性别现状一瞥：艰难进步，依然失衡》

[10] An Open Letter from Digital Natives: How Technology is ‘Reshaping’ Millennials
《来自数字原住民的公开信 ：技术如何「重塑」千禧一代》

[11] Wave of Mergers Sweeping Overseas: Fighting Platform Giants—Is Banding Together the Survival Strategy?
《合并浪潮席卷海外：对抗平台巨头，抱团取暖是求生良方吗？》

[12] ‘Climate Emergency’ Named 2019 Word of the Year: How Does the Global News Industry Report on Climate Change?
《“气候紧急状态”成2019年度词汇，海外新闻业如何报道气候变化？》

[13] Overseas Social Media in the 2010s: Platforms with 2 Billion Monthly Active Users, User Anxiety, and the Desire to Escape
《海外社交媒体的2010年代：平台月活20亿，用户焦虑盼逃离》

Chinese Media Trends Observation

[14] Caught in ‘Meme Therapy’ Beyond Recovery: Is Downgrading to Memes a Shared Destiny for Creators and Readers?
《深陷“雕疗”无法自拔：沙雕化降格，是表达者和读者的共同宿命吗？》

[15] Social Networks Enter a ‘New Warring States Era’: Content Producers and Users Are Both Forced to Lower Their Profiles
《社交网络进入“新战国时代”：这回，内容生产者与用户同时被迫降维》

[16] Uncovering the Kingdom of Social Shakers: The Realm of Pai Pai Qi and His 30 Million Subjects
《起底社会摇的内容王国：牌牌琦和他的3000万臣民》

[17] The Frog is Fake, the ‘Empty Nest’ Loneliness of the 90s Generation is Real
《蛙是假的，90后空巢青年的“孤单寂寞冷”才是真的》

[18] The Commodification of Girlish Hearts: How ‘Otome’ Culture Disrupts the Content Market from Social Media to Gaming
《被"贩卖"的少女心：从社交到游戏，「乙女」文化如何搅动内容市场》

[19] I Have Twenty Social Media Apps but Can’t Make a Single Friend.
《我有二十个社交APP，交不到一个朋友》

[20] The Fog is on Fire: More Than Just Catharsis! New Leading Female Roles Aim to Break Away From Tradition
《迷雾》火了：痛快解气还不够！这波新晋大女主要破除哪些套路

[21] The Era of Celebrity Chasing 2.0: Thought Fans Were Just Mindlessly Idolizing? Their Professional Stardom Creation Skills Surpass Your Imagination
《追星2.0时代：还以为粉丝只会无脑吹？他们的造星专业力超乎你想象》

[22] The Twilight Era of Superstar: The ‘Idol Story’ from Trainees to Virtual Celebrities, Incubating More Than Just Traffic
《天王黄昏时代的「偶像物语」:从练习生到虚拟爱豆，孵化的不止是流量》

[23] After the Explosion: Chaos Ensues. Can Phenomenon-Level Image Apps Escape the Fate of ‘Monthly Disposables’?
爆火之后一地鸡毛，现象级图像APP是否难逃「月抛」宿命？