Xiaomi POP Run is a highly successful domestic marketing campaign that has been held several times in China, encouraging users to adopt healthy lifestyles. In 2021, during the height of the COVID-19 pandemic and lockdown restrictions, I spearheaded a virtual run contest to promote exercise and well-being at home. This online event garnered impressive global participation, attracting over 27,000 users over a three-week period. Building on this success, we organized smaller-scale offline POP Run events in 2022, which were also well-received.

Achievements

Xiaomi POP Run 2022 Virtual Event Results:

• Over 1.6 million event landing page views
  
• Over 880 thousand event landing page visitors
  
• Over 27 thousand participants from 125 countries/regions
  
• Over 2.5 million readership of relevant promotional content
  

And here are some great photos from the global offline events of Xiaomi POP Run 2023!

My Responsibilites

• Creative Planning and Execution: Developed event concepts, slogans, and plans, leading the project and ensuring successful event execution.
  
• Project Management & Collaboration: Coordiated with various departments (regional marketing, legal, developer, sales) to ensure smooth global/online event launches.
  
• Budget Management: Planned and managed event budgets.
  
• Communication Planning & Content Production: Developed promotional content strategies for various social media platforms (Facebook, Instagram, TikTok, Twitter) and distributed content before, during, and after the events.